Feng Shui Principals for REALTORS®

Whether a listing is naturally impressive or could use some love and attention, the thoughtful staging of the home may boost the selling price. Feng Shui is the Chinese art of placement which promotes rest and relaxation; it translates to “wind and water.” The idea is that our surroundings affect us and the placement of furniture and décor makes a significant difference in the energy and flow of a room. From first impressions to being able to envision themselves living in the home, staging can make all the difference to your potential buyers.

Here are a few principals of design that simply make good sense whether you can get behind the mind set of Feng Shui or not. Before buyers step in for a tour, scan the home to see how many of these adjustments would be feasible to make.

Feng Shui Principals for REALTORS to incorporate into the staging and selling of their next listing_by Prominent Escrow Services, Inc.Create a Relaxing Experience for the Home Tour

Start at the front door with a welcome mat and a few plants (choose plants that have rounded leaves-nothing sharp which will appear unwelcoming.) Be mindful that there are not any objects immediately in the entry way that might block the flow of energy moving into the home. Continue the experience by having a candle lit or using an essential-oil diffuser. Accompany the mood with relaxing music or nature sounds lightly playing in the background. Ultimately, create a peaceful experience that potential buyers could see themselves walking into every day.

Use Welcoming & Calming Colors

If sellers intend to repaint, Feng Shui practitioners recommend using warm, rich earth and skin tone colors such as copper, coral, cream, peach, tan and cocoa which create a cozy, welcoming atmosphere. Soft natural colors like light blues, greens and lavenders create a quiet, tranquil vibe.

Feng Shui Living Room _ Prominent Escrow Services, Inc

 

 

 

 

 

Make the Light Right

Welcome natural light during the day and soft light in the evening. Illuminate entrance areas, and the path leading up to the home. Make use of window coverings to say ‘hello’ or ‘goodbye’ to the sun depending on the time of day.

Feng Shui Kitchen Lighting_Prominent Escrow Services, Inc.

 

 

 

 

 

Be Mindful of the Bathroom

Toilets take energy from a room; keep the toilet lid down while not in use. If the first thing buyers see when they enter the home is a bathroom, keep the bathroom door closed. Create a clear path with a runner rug or eye-catching accessories that directs the tour to the most impressive room first.

Remove Clutter

Clutter symbolizes unfinished business and holds back forward progress in life. Keep furnishings on the spare side and clutter as contained as possible to enable chi to flow freely around the room. Less is so much more!

Remove Clutter From Counter Tops_ Feng Shui_ Prominent Escrow Services

 

Thoughtfully Position the Bed

Position the bed as far away from the bedroom door as possible, but in a position that allows a view of the room’s entrance. Make sure feet would not be pointing out the door while in bed. The corner of the room diagonally opposite the door is usually best, since it distances you from the door while keeping the bed out of direct alignment with the room’s opening, which is conducive to sleep, relaxation and healthy chi. Avoid positioning the bed under a window, a ceiling fan or heavy beam.

 

Information sourced from: www.hgtv.com/design/rooms/bedrooms/feng-shui-your-bedroom

www.hgtv.com/design/decorating/design-101/feng-shui-staging-tips-pictures

 

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Social Media Do and Don’ts : A Guide for REALTORS®

The “2014 Survey of California Home Buyers” by the California Association of REALTORS® revealed that more than three-fourths of home buyers used social media in their home search (compared to 52 percent in 2011.) When asked how they used social media in their home search,  44 percent of buyers said they primarily used social media to obtain buying tips and suggestions from friends, 44 percent said they used social media to gain neighborhood information and 42 percent used social media to view an agent’s Facebook page. 3 Social media is more relevant and useful in real estate than ever and a great way for REALTORS® to market their business online in addition to their website. Below you will find the do and don’ts of using social media to generate new real estate leads while being mindful of the strategies that will use them most effectively.

DO use social media to build trust: Social Media platforms such as Facebook, Instagram and Twitter provide a chance for you to display your expertise and establish credibility in a more personable way. Be honest about the pros and cons of living in certain neighborhoods, share why you chose where you live, involvement you have in the community and events happening in the area.

DON’T forget who your audience is: Certainly allow your personality to shine on your social media posts but also pay attention to what types of posts receive engagement… and work towards posting more of them!

DO set up Instagram to share automatically with Facebook and Twitter: Save time by changing account settings in Instagram for photos / videos posted to also appear on your Facebook and Twitter accounts. You can also select this option on a post-by-post basis; it’s located just below the area you type a caption.

DON’T only post about your listings: Although social media is a great venue for sharing your listings, if it is the only item you’re posting, you become less social and more of a salesmen. You run the risk of losing your followers all together. Share relevant real estate articles, your community involvement, neighborhood statistics, and pictures from your company BBQ…etc.

DO @mention relevant users on Instagram posts: On average, posts mentioning another Instagram user in a caption net 56 percent more engagement; however, only 36 percent of brands use this strategy.1 When participating in a community event, for instance, post a photo of the event and in the caption @mention the relevant or influential names that also participated to interact with a wider audience. Example: “I had a great time playing golf today to support @CharityNameHere with @CompanyNameHere @InfluentialNameHere @LendersNameHere.”

DON’T be a #hashtag maniac: Posts that include at least one hashtag average 12.6 percent more engagement on Instagram1, but be thoughtful with its usage. Too many hashtags could come across as spammy. Embrace the hashtags you trust will help get your real estate tweets or Instagram posts in front of the right audience and ditch the ones that will merely generate random likes.

DON’T notify your LinkedIn network every time you make a change to your profile: People are notified in their feed every time you make a change. This can be bothersome when even the smallest changes (such as a typo or rephrasing of your job description) are broadcasted to your network. Instead, select “do not notify network” or turn the option off all together when editing your profile (this option is on the right side of your page when in editing mode.)

DO use video: Humans are visual creatures and now we want more than just photos, it seems! Instagram videos create twice as much engagement as photos.1 Quickly compose high quality video tours of properties by using a video app such as Hyperlapse2 or post videos of yourself sharing valuable information on the current real estate market.

Data Soured From:

  1. http://simplymeasured.com/blog/2014/10/29/research-shows-instagram-engagement-per-post-up-416-in-just-two-years/
  2. http://techsavvyagent.com/uncategorized/hyperlapse-from-instagram-a-new-perspective-on-this-app/
  3. http://www.car.org/newsstand/newsreleases/2014releases/2014buyersurvey

Social Media do and don’ts : A Guide for REALTORS® – provided by the marketing department of Prominent Escrow Services, Inc.

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